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University of Houston - Downtown - SPRING 2011 DNTN | ||
Section 21520 | ||
 | International Marketing and Export Management (6th Edition) by Prof Gerald Albaum, Edwin Duerr, Gerald S. Albaum Paperback, 736 Pages, Published 2008 ISBN-10: 0-273-71387-6 / 0273713876 ISBN-13: 978-0-273-71387-6 / 9780273713876 This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved | |