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University of Houston - Downtown - SPRING 2011 DNTN | ||
Section 21853 | ||
 | Retailing: Integrated Retail Management (1st Edition) by Dr. James R. Ogden, Dr. Denise T. Ogden, C. Ogden Hardcover, 544 Pages, Published 2004 ISBN-10: 0-618-22345-2 / 0618223452 ISBN-13: 978-0-618-22345-9 / 9780618223459 This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see t | |