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Franklin University - FALL Sept 2010 | ||
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 | Public Relations Campaigns and Techniques: Building Bridges into the 21st Century (1st Edition) by Ray J. Artigue, Fran R. Matera Paperback, 280 Pages, Published 1999 ISBN-10: 0-205-15815-3 / 0205158153 ISBN-13: 978-0-205-15815-7 / 9780205158157 A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of | |