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Franklin University - WINTER Jan 2011 | ||
Section 21WW | ||
 | Framework for Marketing Management, A (4th Edition) by Philip T. Kotler, Kevin Lane Keller Paperback, 384 Pages, Published 2008 ISBN-10: 0-13-602660-5 / 0136026605 ISBN-13: 978-0-13-602660-0 / 9780136026600 Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Developmen | |