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University of North Carolina Wilmington - FALL 2010 | ||
Section 001 | ||
 | Essentials of Marketing Research (1st Edition) by Robert P. Bush, Mary F. Wolfinbarger, David J. Ortinau, Joseph Hair Jr., Joseph F. Hair, Joe F. Hair, Robert Powell Paperback, 400 Pages, Published 2007 ISBN-10: 0-07-338102-0 / 0073381020 ISBN-13: 978-0-07-338102-2 / 9780073381022 Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' year | |