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University of North Carolina Wilmington - FALL 2010 | ||
Section 001 | ||
Global Marketing, (6th Edition) by Warren J. Keegan, Mark C. Green Paperback, 624 Pages, Published 2010 ISBN-10: 0-13-702386-3 / 0137023863 ISBN-13: 978-0-13-702386-8 / 9780137023868 Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. Introduction to Global Marketing; The Global Economic Environment; Regional Market Characteristics and Preferential Trade Agree |