 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
University of North Carolina Wilmington - FALL 2010 | ||
Section 001 | ||
 | Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld (Updated Edition) by James B. Twitchell Paperback, 336 Pages, Published 2005 ISBN-10: 0-7432-4347-1 / 0743243471 ISBN-13: 978-0-7432-4347-6 / 9780743243476 Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions t | |