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Art Center College of Design - Summer 2012 | ||
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 | Brand Atlas: Branding Intelligence Made Visible (1st Edition) by Alina R. Wheeler, Joel Katz Hardcover, 144 Pages, Published 2011 ISBN-10: 0-470-43342-6 / 0470433426 ISBN-13: 978-0-470-43342-3 / 9780470433423 A company’s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Str | |