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University of Denver - Summer Quarter 2012 | ||
Section 2 | ||
 | The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns (2nd Edition) by Kim Dushinski Paperback, 217 Pages, Published 2012 ISBN-10: 0-910965-90-0 / 0910965900 ISBN-13: 978-0-910965-90-3 / 9780910965903 Focusing on the continuing integration of mobile marketing into the daily lives of consumers--locally, nationally, and globally--this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing | |