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Florida State University - Summer 2012

Textbooks for Course HFT 3240

Section 1

      
Mr. Shmooze: The Art and Science of Selling Through Relationships ()
by Ken Blanchard, Sheldon Bowles, Harvey Mackay (Foreword), Cover Art (Illustrator)
Hardcover, 137 Pages, Published

ISBN-10: 0-688-12316-3        / 0688123163

ISBN-13: 978-0-688-12316-1 / 9780688123161

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in a nutshell, is the advice given to a new Area


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