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 | Consumer Behavior (5th Edition) by Wayne D. Hoyer, Deborah J. Macinnis Hardcover, 672 Pages, Published 2008 ISBN-10: 0-547-07992-3 / 0547079923 ISBN-13: 978-0-547-07992-9 / 9780547079929 Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering te | |