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University of Denver - Summer Quarter 2012 | ||
Section 1 | ||
 | The Truth About Creating Brands People Love (1st Edition) by Brian D. Till, Donna D. Heckler Paperback, 224 Pages, Published 2008 ISBN-10: 0-13-712816-9 / 0137128169 ISBN-13: 978-0-13-712816-7 / 9780137128167 Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth | |