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 | Hispanic Marketing, Second Edition: Connecting with the New Latino Consumer (2nd Edition) by Felipe Korzenny, Betty Ann Korzenny Paperback, 406 Pages, Published 2011 ISBN-10: 1-85617-794-7 / 1856177947 ISBN-13: 978-1-85617-794-8 / 9781856177948 Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It's about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a su | |