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Florida State University - Fall 2012 | ||
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 | Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives (English and English Edition) by Barbara Mueller Paperback, 352 Pages, Published 2007 ISBN-10: 0-8204-8119-X / 082048119X ISBN-13: 978-0-8204-8119-7 / 9780820481197 <ICommunicating with the Multicultural Consumer</I highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, th | |