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 | Advertising Research: Theory & Practice (2nd Edition) by Joel J. Davis (Editor) Hardcover, 704 Pages, Published 2011 ISBN-10: 0-13-212832-2 / 0132128322 ISBN-13: 978-0-13-212832-2 / 9780132128322 For courses in Advertising Research. This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways--brea | |