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Florida State University - Fall 2012 | ||
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 | Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success (1st Edition) by Leonard L. Berry Hardcover, 288 Pages, Published 1999 ISBN-10: 0-684-84511-3 / 0684845113 ISBN-13: 978-0-684-84511-1 / 9780684845111 In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. This wise and inspiring book by Leonard Berry, our leading service expert, moves far beyond his pioneering work in services marketing and service quality to explain how | |