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Florida State University - Fall 2012

Textbooks for Course ISM 5507

Section 1

      
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations ()
by Amy Shuen
Paperback, 272 Pages, Published

ISBN-10: 0-596-52996-1        / 0596529961

ISBN-13: 978-0-596-52996-3 / 9780596529963

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning


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