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 | Sport Marketing - (3rd Edition) by Bernard James Mullin, William Anthony Sutton, Stephen Hardy Hardcover, 552 Pages, Published 2007 ISBN-10: 0-7360-6052-9 / 0736060529 ISBN-13: 978-0-7360-6052-3 / 9780736060523 Audiences: Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing. Also practitioners who want a handy reference, particularly in the areas of sales, promotional planning, and market research. Sport Marketing, Third Edition, | |