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Florida State University - Fall 2012 | ||
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 | Marketing Communications Management: Concepts and Theories, Cases and Practices (1st Edition) by Paul Copley Paperback, 480 Pages, Published 2004 ISBN-10: 0-7506-5294-2 / 0750652942 ISBN-13: 978-0-7506-5294-0 / 9780750652940 Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and p | |