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George Washington University - SUMMER 2012 | ||
Section 10 | ||
 | Marketing Research: An Applied Orientation (5th Edition) by Naresh K. Malhotra, Spss Spss, Prentice/Universit Hardcover, 864 Pages, Published 2006 ISBN-10: 0-13-222117-9 / 0132221179 ISBN-13: 978-0-13-222117-7 / 9780132221177 For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making. | |