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George Washington University - SUMMER 2012

Textbooks for Course PMGT 6211

Section 10

      
An Introduction to Survey Research, Polling, and Data Analysis ()
by Dr. Herbert F. Weisberg, Dr Jon A. Krosnick, Bruce D. Bowen, Herbert F. Wiesberg
Paperback, 408 Pages, Published

ISBN-10: 0-8039-7402-7        / 0803974027

ISBN-13: 978-0-8039-7402-9 / 9780803974029

This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data, and provides guidelines that are useful in evaluating polls. Using examples from contemporary large surveys and polls, as well as from the media, the au


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