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George Washington University - SUMMER 2012 | ||
Section 10 | ||
 | Sports Publicity: A Practical Approach (Sport Management in Practice) (1st Edition) by Joseph Favorito, Joe Favorito Paperback, 408 Pages, Published 2011 ISBN-10: 0-7506-8302-3 / 0750683023 ISBN-13: 978-0-7506-8302-9 / 9780750683029 Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport | |