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George Washington University - SUMMER 2012 | ||
Section 10 | ||
 | Social Marketing For Public Health: Global Trends And Success Stories (1st Edition) by Nancy R. (Editor) Lee, Hong Cheng, Philip Kotler Paperback, 422 Pages, Published 2009 ISBN-10: 0-7637-5797-7 / 0763757977 ISBN-13: 978-0-7637-5797-7 / 9780763757977 Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs around the world. While addressing the global issues and trends in social marketing, the book high | |