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 | Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (1st Edition) by Tim Calkins (Editor), Alice M. Tybout (Editor), Philio Kotler (Foreword) Hardcover, 352 Pages, Published 2005 ISBN-10: 0-471-69016-3 / 0471690163 ISBN-13: 978-0-471-69016-0 / 9780471690160 在线阅读本书The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing profe | |