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George Washington University - FALL 2012 | ||
Section 10 | ||
 | The Ultimate Guide to Sports Marketing (2nd Edition) by Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti, Joe Rush Limbaughgoldblatt Hardcover, 315 Pages, Published 2001 ISBN-10: 0-07-136124-3 / 0071361243 ISBN-13: 978-0-07-136124-8 / 9780071361248 Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Gui | |