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George Washington University - FALL 2012 | ||
Section 10 | ||
 | Marketing leadership in hospitality and tourism : Strategies and tactics for competitive advantage (4th Edition) by Stowe C. Shoemaker, Robert C. Lewis, Peter C. Yesawich Paperback, 662 Pages, Published 2006 ISBN-10: 0-13-244743-6 / 0132447436 ISBN-13: 978-0-13-244743-0 / 9780132447430 For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the | |