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Rollins College - Fall 2012-2013 | ||
Section 10 | ||
 | Basic Marketing Research (with Qualtrics Printed Access Card) (7th Edition) by Tom J. Brown, Tracy A. Suter, Dr. Gilbert A. Churchill Hardcover, 624 Pages, Published 2009 ISBN-10: 1-4390-4139-3 / 1439041393 ISBN-13: 978-1-4390-4139-0 / 9781439041390 Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This editio | |