 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Rollins College - Fall 2012-2013 | ||
Section 10 | ||
 | Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics (1st Edition) by Marshall Sponder Hardcover, 320 Pages, Published 2011 ISBN-10: 0-07-176829-7 / 0071768297 ISBN-13: 978-0-07-176829-0 / 9780071768290 Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer r | |