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Barnes & Noble at the University of St. Francis - SPRING 2011 | ||
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 | Strategic Communication in Business and the Professions (7th Edition) by H. Dan O'hair, Gustav W. Friedrich, Lynda Dee Dixon, Leiyu Shi, Lydia Dixon Paperback, 456 Pages, Published 2010 ISBN-10: 0-205-69311-3 / 0205693113 ISBN-13: 978-0-205-69311-5 / 9780205693115 Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools. This Seventh Edition helps | |