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Barnes & Noble @ Emerson College - SPRING 2011 | ||
Section 0 | ||
Strategic Brand Management (3rd Edition) by Kevin Lane Keller, Carlos Mondragón Hardcover, 720 Pages, Published 2007 ISBN-10: 0-13-188859-5 / 0131888595 ISBN-13: 978-0-13-188859-3 / 9780131888593 Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus |