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St. Ambrose University - Summer Accel 2012 | ||
Section 2 | ||
 | Marketing Strategy: A Decision Focused Approach (6th Edition) by Orville C. Walker, John W. Mullins, Harper Boyd Jr., Harper W. Boyd, Ohn Mullins Paperback, 368 Pages, Published 2007 ISBN-10: 0-07-352989-3 / 0073529893 ISBN-13: 978-0-07-352989-9 / 9780073529899 Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional r | |