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Montclair State University - FALL 2012 | ||
Section 03 | ||
 | Marketing (3rd Edition) by Dhruv Grewal, Michael Levy Hardcover, 720 Pages, Published 2011 ISBN-10: 0-07-802883-3 / 0078028833 ISBN-13: 978-0-07-802883-0 / 9780078028830 Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to | |