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Albany College of Pharmacy & Health Sciences - Sage Fall 2012 | ||
Section 10 | ||
 | A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides) by Kenneth Visocky O'grady, Jennifer Visocky O'grady Hardcover, 192 Pages, Published 2006 ISBN-10: 1-59253-257-8 / 1592532578 ISBN-13: 978-1-59253-257-5 / 9781592532575 Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something | |