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California State University, Dominguez Hills - Summer 2012 | ||
Section 11 | ||
 | LOOSE-LEAF ESSENTIALS OF MARKETING (13th Edition) by E. Jerome Mccarthy, Joseph P. Cannon, William Perreault Jr. Loose Leaf, 640 Pages, Published 2011 ISBN-10: 0-07-758935-1 / 0077589351 ISBN-13: 978-0-07-758935-6 / 9780077589356 This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students | |