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Pepperdine University - Fall 2012

Textbooks for Course OTMT 630

Section 11

      
Strategic Planning for The Family Business: Parallel Planning to Unify the Family and Business (A Family Business Publication)
by Randel S. Carlock, John L. Ward, Craig E. Aronoff, Carlock S.Rendel
Hardcover, 256 Pages, Published

ISBN-10: 0-333-94731-2        / 0333947312

ISBN-13: 978-0-333-94731-9 / 9780333947319

From small start-ups to giant multinationals, from the Mom-and-Pop owned barber shop to Ford, family owned businesses continue to dominate the world economy. But regardless of size, running a successful family firm presents unique challenges, and many fail to survive the transition to the next gener


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