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Springfield College - Fall '12-'13 | ||
Section 11 | ||
 | The Sports Event Playbook: Managing and Marketing Winning Playbook (1st Edition) by Frank Supovitz, Joe Goldblatt Hardcover, 496 Pages, Published 2004 ISBN-10: 0-471-46007-9 / 0471460079 ISBN-13: 978-0-471-46007-7 / 9780471460077 The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource | |