 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Dominican University Of California - Summer 2012 | ||
Section 1 | ||
 | Essentials of Marketing Research (2nd Edition) by Mary F. Wolfinbarger, David J. Ortinau, Robert P. Bush, Joseph Hair Jr., Mary Celsi, Joseph F. Hair Paperback, 416 Pages, Published 2009 ISBN-10: 0-07-340482-9 / 0073404829 ISBN-13: 978-0-07-340482-0 / 9780073404820 "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' ye | |