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San Francisco State University - Fall 2012 | ||
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Strategy: Process, Content, Context (4th Edition) by Bob De Wit, Ron Meyer Paperback, 975 Pages, Published 2010 ISBN-10: 1-4080-1902-7 / 1408019027 ISBN-13: 978-1-4080-1902-3 / 9781408019023 The highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst stud |