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University of Denver - Summer Quarter 2012 | ||
Section 1 | ||
 | Pricing Strategies: A Marketing Approach (1st Edition) by Professor Robert M. Schindler Hardcover, 416 Pages, Published 2011 ISBN-10: 1-4129-6474-1 / 1412964741 ISBN-13: 978-1-4129-6474-6 / 9781412964746 This book makes basic pricing concepts more accessible to business students through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the formulas used in pricing and shows students how they can do the math necessary for making effective price-related | |