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University of Denver - Summer Quarter 2012 | ||
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Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies by Benjamin Gilad Hardcover, 272 Pages, Published 2003 ISBN-10: 0-8144-0786-2 / 0814407862 ISBN-13: 978-0-8144-0786-8 / 9780814407868 In the turbulent waters of business, companies run the risk of being blindsided - and sunk - by unexpected developments. "Early Warning" reveals the key to staying on (or successfully changing) course: a CEW, or Competitive Early Warning system, which interlocks strategic planning, competitive intel |