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University of Denver - Summer Quarter 2012

Textbooks for Course ORL 4530

Section 1

      
Making Innovation Work: How to Manage It, Measure It, and Profit from It ()
by Tony Davila, Marc J. Epstein, Robert D. Shelton, Cram101 Textbook Reviews
Hardcover, 368 Pages, Published

ISBN-10: 0-13-149786-3        / 0131497863

ISBN-13: 978-0-13-149786-3 / 9780131497863

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of i


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