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University of Denver - Summer Quarter 2012

Textbooks for Course ORL 4610

Section 1

      
Nonprofit Essentials: Major Gifts (The AFP/Wiley Fund Development Series) ()
by Julia Ingraham Walker
Paperback, 240 Pages, Published

ISBN-10: 0-471-73837-9        / 0471738379

ISBN-13: 978-0-471-73837-4 / 9780471738374

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point.


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