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University of Denver - Summer Quarter 2012 | ||
Section 1 | ||
Nonprofit Essentials: Major Gifts (The AFP/Wiley Fund Development Series) (1st Edition) by Julia Ingraham Walker Paperback, 240 Pages, Published 2006 ISBN-10: 0-471-73837-9 / 0471738379 ISBN-13: 978-0-471-73837-4 / 9780471738374 "Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. |