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University of Denver - Fall Quarter 2012-13 | ||
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 | Marketing Plans: How to Prepare Them, How to Use Them (7th Edition) by Hugh Wilson (Cranfield School Of Management), Professor Malcolm Mcdonald, Malcolm Mcdonald (Cranfield School Of Management) Paperback, 592 Pages, Published 2011 ISBN-10: 0-470-66997-7 / 0470669977 ISBN-13: 978-0-470-66997-6 / 9780470669976 Now in its 7 th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in | |