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 | Wharton on Managing Emerging Technologies (1st Edition) by Robert E. (Editors) Gunther, George S. Day (Editor) Hardcover, 496 Pages, Published 2000 ISBN-10: 0-471-36121-6 / 0471361216 ISBN-13: 978-0-471-36121-3 / 9780471361213 Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much difficul | |