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 | International Marketing: Strategy and Theory (5th Edition) by Sak Onkvisit, John. Onkvisit Shaw Paperback, 736 Pages, Published 2008 ISBN-10: 0-415-77262-1 / 0415772621 ISBN-13: 978-0-415-77262-4 / 9780415772624 Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.The fifth edition of International Marketing has | |