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University of Denver - Fall Quarter 2012-13 | ||
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 | The Marketing Plan Handbook, (3rd Edition) by Alexander Chernev Paperback, 156 Pages, Published 2011 ISBN-10: 1-936572-02-8 / 1936572028 ISBN-13: 978-1-936572-02-1 / 9781936572021 Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all | |