 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Connecticut College - Fall 2012-2013 | ||
Section 1 | ||
 | Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced by Robert Govers, Frank M. Go Hardcover, 256 Pages, Published 2009 ISBN-10: 0-230-23073-3 / 0230230733 ISBN-13: 978-0-230-23073-6 / 9780230230736 The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. | |