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Pepperdine University - Summer 2012 | ||
Section 13 | ||
 | Design and Marketing Of New Products (2nd Edition) by Glen L. Urban, John R. Hauser Paperback, 670 Pages, Published 1993 ISBN-10: 0-13-201567-6 / 0132015676 ISBN-13: 978-0-13-201567-7 / 9780132015677 A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the is | |