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Brandman University - Fall 1 2012 (Starts 8/27) | ||
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 | Marketing Research: An Aid to Decision Making (3rd Edition) by Alan T. Shao, Kevin Zheng Zhou Paperback, 648 Pages, Published 2006 ISBN-10: 1-59260-288-6 / 1592602886 ISBN-13: 978-1-59260-288-9 / 9781592602889 We are confident that the new edition of Marketing Research: An Aid to Decision Making will dramatically improve students' knowledge of marketing research because practitioners, academicians, and past users of the text recommended many of the changes and new topics that we incorporated into this edi | |