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Pepperdine University - Fall 2012 | ||
Section 14 | ||
 | The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (5th Edition) by Joseph Zale, John E. Hogan, Thomas T. Nagle, Tom Nagle Hardcover, 352 Pages, Published 2010 ISBN-10: 0-13-610681-1 / 0136106811 ISBN-13: 978-0-13-610681-4 / 9780136106814 For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically―rather than simply calculate pricing based on product and pr | |